Barbara Alberty

Barbara Alberty

January 16th, 2018

At the last meeting, we were fortunate to spend time with Barbara Alberty who founded Alberty Asset Management LLC, the first fee-only, independent financial planning firm in Eugene. The firm’s staff of three focus on providing great customer service to their clients.

Barbra shared both her professional and personal journey with us. She offered that her father did not like the idea of her going to college, as he thought the college was simply an expensive way for women to find a husband. While her father’s line of thinking was incorrect, Barbra did up getting married her junior year of college and fell pregnant right around graduation. She became a stay-at-home mom and had three more children. Motherhood did not stop her from advancing her professional skill set, however, and she became an avid volunteer in her community. Barbra stressed that it’s very important to avoid gaps in your resume by volunteering when unemployed in order to refine your skill set and to have courage backed by experience .

Her volunteer experience with the PTA, American Cancer Society, and Community Substance Abuse Center allowed her to re-enter the workforce when her family fell on hard times due to her husband’s health issues.  Barbra ended up working selling insurance for Prudential which is where she learned most of her skill-set for financial planning. When she first started her own financial firm, Barbra created and implemented workshops for women so that they could learn to be financially independent. Her very first clients actually came from these workshops!

Barbra shared that her favorite part of having a career in financial planning is that every day is different and comes with new challenges. She stays busy by working on portfolio design, doing research, creating finical plans, and maintaining client relationships. Barbra mentioned that flexibility is also one of her favorite parts of the industry with advancements in technology allowing her to work from anywhere. Of course, there are downsides to a career in financial planning as well. She mentioned that it can be very frustrating when clients ignore advice and do as they please and it’s also frustrating that predicting and controlling the market is nearly impossible.

Barbra left us with some thoughts in terms of what she learned and what she wishes she had known:

  • Accept your strengths; they may not be what other people view as strengths
  • It’s okay that your path isn’t clear
  • It’s okay to say no, even though this can be very hard for women
  • Your friends may not be able to support you
  • Listen to your heart
  • You can have it all, just not maybe at the same time
  • “Your path is not linear, but it will take you to where you need to be”

Thank you Barbara for sharing your wisdom with our members and for making us laugh! 

Hope to see you all at the next meeting!

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L.A. & O.C. Site Visit

L.A. & O.C. Site Visit

Welcome back from Winter Break everyone! Did you do anything exciting or fun for the holidays? Share your story with us by leaving a comment below!

Women In Business members certainly began their break with some excitement (and sun) by jetting out-of-state for the club’s annual Winter Site Visit. WIB’s Executive Board chose the greater L.A. / O.C. area based on the sheer amount of amazing companies and established UO alumni in the region, and it certainty did not disappoint in either of those two aspects. In the span of five short days, WIB members toured half a dozen different companies, met with twice as many UO almuni, got great advice and contact information from some very successful women, and even had time to squeeze in some of California’s world-renowned beaches!  This trip gave our members the chance to network, to explore a variety of career opportunities in different locations, and to practice business etiquette while traveling.

All-in-all, I’d say the trip was a huge success!

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If you’re not quite convinced, take a look at the site visit’s company line up: Disney, Panavision, Rose Bowl, 72andSunny, Heal The Bay, and Capital Group. This incredibly diverse range of companies ensured that there every member got something out of the experience, whether their interests are in finance or marketing or non-profit or entertainment or not even sure what their interests are. Not everyone knows which career field sparks their passion, and that’s okay! Learning about and exploring different careers is the first step in discovering that passion. Check out the description of each company visit below in order to find out what peaks your interest.

  • Disney

“For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world.” 

WIB was invited to the Walt Disney Studios in Burbank by Marisa Bravo, a UO alumni who now works as a talent recruiter for Disney. Before joining Disney’s team, Marisa worked at Warner Bro’s, Laika, Dreamworks Animation, and Google among others. She gave our group an amazing behind-the-scenes tour of the lot before sitting down with us to chat and answer any questions we had.


  • Panavision

“Panavision. It is more than just a name. It is a 60 year legacy of technical innovation for both the company and the people who use our products. From optical specialists to camera and digital technology designers, our research and manufacturing team is second to none in pursuit of innovation and excellence that supports the creative vision of the filmmakers who use our technology.”

WIB was invited to Panavision’s headquarters in Woodland Hills by Kim Snyder, CEO of Panavision. Although Kim is not a UO alumni, she is a big fan of the Ducks considering that her daughter is currently a film student at the UO. We spent our time together by learning about the company’s history and it’s recent developments, by talking with Kim about her roles as a CEO/professional/woman/mother, and by touring the ginormous space that houses everything from manufacturing to production.


  • Rose Bowl

“The stadium is the proud home of the Tournament of Roses Football GameUCLA Bruin Football, Americafest Fourth of July celebration, concerts, religious services, filmings and the World’s Largest Flea Market (R.G. Canning).”

WIB was invited to tour the Rose Bowl Stadium in Pasadena by Sierra Kemp , a UO alumni who now works as a Marketing and Tours Coordinator for the Rose Bowl. Sierra exclaimed that there is never a boring day at work for her because even in the off season there is always something going on, ranging from corporate conferences to Beyonce throwing a PJ party in the locker rooms. Sierra was not particularly passionate about a career in sports before she began working at the Rose Bowl but has grown increasingly fond of it over the course of her job.


  • 72andSunny

“We are a global marketing, advertising and design company. A spirit of collaboration defines our culture and people.”

WIB was invited to 72andSunny’s Los Angeles office by Lexie Mark, a UO alumni who works as a talent coordinator for the company. After touring the beautiful office – which was once an functional air hangar – our group sat down with three other UO alumni and discussed their individual journeys which lead them to their current job. 72andSunny is the perfect place to work for people who enjoy being creative, who like to solve problems, and who like working in teams.


  • Heal the Bay

“For over 30 years, we’ve been the Southland’s strongest advocate for the ocean. But a healthy Bay requires a healthy L.A. Envisioning thriving oceans, healthy watersheds and smart water, we’re working toward a greener, bluer Los Angeles County for everyone.”

WIB was invited to Heal the Bay’s office in Los Angeles by Sarah Abramson Sikich, vice president of the company. This company visit gave our group a unique insight into the world of non-profit, a world in which Sarah says “you have to be able to wear many hats”. The company focuses it’s energy on educating people about water conservation and cleanliness, fighting for local policy change with science, and organizing fundraisers and events to fund their research and projects.


  • Capital Group

Since 1931, Capital Group has been singularly focused on delivering superior, consistent results for long-term investors using high-conviction portfolios, rigorous research and individual accountability.

WIB was invited to Capital Group’s headquarters in Los Angeles by Jessica Guajardo after a short tour of the campus, our group was able to speak with a diverse group of women who had been working at Capital Group for anywhere between 4 to 28 years! We all took notes on the valuable advice we received from each of these successful women and learned so much about investment firms in the process.



The door for Women in Business is always open and we would love to see you at a meeting! Meetings are on Tuesdays at 6pm in Lillis 232 during the even weeks of school. All majors and interests are welcome!

Written by WIB Executive Member Abi Iliesi

Kate Blazar

Kate Blazar

November 14th, 2017

At this week’s meeting our members were able to delve into the world of female entrepreneurship via Kate Blazar, the founder and CEO of Animosa. Animosa is a local startup company that creates and sells outdoor gear for adventurous women around the world. The company is currently comprised of a five-person team whose collective goal is to offer a full range of ethically made and environmentally conscious outdoor products tailored towards women. Kate actually began her career in the non-profit sector by working at an environmental agency; here, she found her passion and it unfortunately was not non-profit. While Kate appreciates that non-profit work is very meaningful and important, she realized over time that it wasn’t the career for her due to the resource constraints that come with the territory. After earning her MBA at the University of Oregon, Kate went on to work in investment for multiple startups. Kate opened up about her experiences with sexual misconduct in the startup industry, which ultimately lead her to found her very own company. She wanted to create a company culture that supported and empowered women, and she did! Kate left us with some key pieces of advice:

  • Find your passion and make a career out of it – you better like what you’re doing 24/7
  • Be open with your experiences as a woman, with both the men and women in your life
  • Don’t let money cloud your judgement when it comes to your values and beliefs
  • Find ways to support causes you care about because it is more fulfilling than chasing money

Thank you Kate for being so open with our members and for the invaluable advice! 

Hope to see you all at the next meeting!


Huge shoutout to @animosagear ‘s founder Kate Blazar for preparing such an empowering presentation for today’s meeting! 👏🏼🙌🏼 Also thank you to all the ladies who attended! We hope you learned something new and keep Kate’s words of wisdom in mind as you move forward in the business world! See you at the next meeting!!!

14 Likes, 1 Comments – UO Women in Business (@uowib) on Instagram: “Huge shoutout to @animosagear ‘s founder Kate Blazar for preparing such an empowering presentation…”

Megan Robertson

Megan Robertson

November 7th, 2017

This week, we had the pleasure of listening to Megan Robertson speak about her role as the Director of Promotions and Gameday Experience and what it took for her to get there. Megan’s journey began when she started working on videos for the University of Oregon’s athletic department – she describes this experience as her “in”. Megan was able to get her foot in the door in the competitive field of marketing as a student who was pursuing (and later earned) her Bachelor of Business Administration in Sports Marketing. More importantly, she was able to gain valuable work experience that would help her land other jobs. After she graduated, she went on to work for Stanford’s athletic department where she remained for over 2 years. Megan returned to Oregon and now works as the Director of Promotions and Gameday Experience for the University of Oregon. On the subject of work life balance, Megan brought up her experiences as a working mother who takes advantage of the time she does have with her kids. She stressed that having a supportive partner and somewhat flexible schedules are the keys to success.

Thank you Megan for sharing your valuable experiences with our members!

Hope to see you all at the next meeting!


Computer HopeWe had such an awesome time learning about Megan Robertson and her experiences as the Director of Promotions and Gameday Experience at today’s meeting! 🏈⚽️🏀🏐Thank you to everyone who came out, including members from the Warsaw Sports Business club! Hope to see you all at the next meeting!!!

13 Likes, 1 Comments – UO Women in Business (@uowib) on Instagram: “We had such an awesome time learning about Megan Robertson and her experiences as the Director of…”


Lori Abrams

Lori Abrams

May 9th, 2017

This week we were joined by Lori Abrams, who shared her expertise in negotiation and communication with us. Lori discussed issues of inequality in the workplace, especially regarding gender. While negotiation can feel uncomfortable for many women, it is a skill that must be learned and can make a huge difference in closing the gender pay gap. We learned that it is important to go into negotiation with the mindset that is not a battle, but a process that will create better solutions for everyone involved. This does not mean that women should lower expectations or try to act less assertive. We must understand our value, and make that value clear. Women need to learn to negotiate with higher expectations, and be willing to work to get what we deserve. We should not be afraid to negotiate, and if we research, plan, anticipate challenges, and prepare for negotiations, we will see the benefits.

Thank you Lori for taking the time to teach us about such an important topic!

Hope to see you all at the next meeting!

Kristin Luck

Kristin Luck

April 11th, 2017

We were recently joined by Kristin Luck, a graduate of the University of Oregon with a B.S. in Journalism and a minor in statistics. She shared about her experiences working in the fields of research, marketing, entrepreneurship, and consulting, including time in the entertainment industry. Kristin enjoys telling stories through data, which drew her to research and modeling. She learned about business through the experience of starting her own company, something she has done multiple times with great success.

During her time with us, Kristin shared some valuable business advice:

  • Be able to dig into data, understand and analyze
  • Understand the financials of a company
  • Negotiation is important!!
  • Build your network- seek out people who could be instrumental in moving your career forward
  • Focus on the things that energize you. You’ll be good at the things that are interesting to you
  • Go into business with confidence

Thank you Kristin for spending time with us and sharing your story!

Hope to see you all at the next meeting!

Cortney McDermott

Cortney McDermott, Entrepreneur

February 28th, 2017

At the end of winter term we had the pleasure of hearing from Cortney McDermott, an award-winning writer, international speaker, and business life strategist. She spent part of her time with us sharing valuable advice she wishes someone had told her when she was younger. Here are some of the main points she shared:

  • Remember your values and live them everyday, and then it won’t matter what you’re doing. That is how to find happiness.
  • We spend a lot of time dealing with things that may be urgent but not truly important to us. It is valuable to focus on what’s really important.
  • Have a vision, but make sure you know where you are now.
  • Focus. Where you put your attention is so important.
  • If you have a dream, it is there. The question is, do you love it enough and is it embedded enough in your values?
  • Comparison is a sin. Have confidence and trust in yourself.

Thank you Cortney for your wonderful stories and words of advice.

Hope to see you all at the next meeting!

Holly Jones, Corvallis Knights

Holly Jones, Corvallis Knights

February 14th, 2017

At our third meeting of the term we heard from Holly Jones, the Senior VP of Operations for the Corvallis Knights. Holly graduated from the University of Oregon in 2007 with a major in Journalism and PR. She was also heavily involved in the Warsaw program. An important component of Holly’s time as an undergrad was her work as an intern for the Aloha Knights of Gresham, and continuing to work as an intern when the baseball team transitioned to Corvallis. In her internships, she realized that she preferred working in marketing and operations rather than PR and communications.

After graduation, Holly took the opportunity to work with the NBA Associate Program in New York, and was part of the partnership and marketing team. She took a similar marketing partnership role with JetBlue Airways after her time with the NBA. One of the most important lessons she learned through her work in New York is that the environment of a company you work for matters. Company culture can affect how much you enjoy a job, and it is important to feel comfortable and valued.

Holly moved back to the West Coast when an opportunity arose for her to help launch a new West Coast League baseball team in Victoria B.C. as the general manager. The HarbourCats had a successful opening and are still thriving in the WCL. Holly’s internship experience with the Knights provided her with the knowledge and experience that allowed her to successfully manage the new team. After a year with the HarbourCats, Holly found her way back to the Corvallis Knights. She now oversees operations for the Knights and league relationships, in addition to holding a leadership role in the league. We left the meeting feeling inspired by Holly’s story and advice.

Thank you Holly for sharing with us!

Hope to see you all at the next meeting!

Denise Callahan, The Ford Family Foundation

Denise Callahan, The Ford Family Foundation

November 1st, 2016

This week we had the privilege of hearing from Denise Callahan, the Director of Postsecondary Success for The Ford Family Foundation. In this position, her work involves providing college scholarships and grants to deserving recipients. As a first generation college student herself, Denise has a passion for helping others succeed in education. Before finding her current job, Denise worked with other nonprofits, including Willamette University. Denise received her MBA from Willamette, and has found her business knowledge to be very valuable in her nonprofit work.

During our meeting, Denise answered numerous questions about working with nonprofits.
Here are some of her main points:

  • Make sure that you care about the mission of any nonprofit you work with
  • You need both passion and business in nonprofits
  • Learn as many aspects of a job as you can, and figure out things that you don’t know
  • Think about the network you have, and keep your network alive

Thank you Denise for sharing with us!

Hope to see you all at the next meeting!

Jennifer Arteaga, PepsiCo

Jennifer Arteaga, PepsiCo

October 18th, 2016

Our wonderful first guest of the term was Jennifer Arteaga, a University of Oregon Alum who currently works as a Sales District Leader at PepsiCo for the Frito Lay North America Area Division. While studying business administration at UO, Jennifer was a member of WIB, as well as many other extracurricular groups. She stressed the importance of participating in clubs, as they provide opportunities for personal growth and relationship development.

Jennifer started out studying accounting, but thanks to an internship at Frito Lay, found her true interest in management and PR. An important lesson that she shared is to make sure that where you’re going, and what you’re doing, means something to you.

Some more pieces of wisdom that Jennifer shared with us include:

  • Be bold in whatever you do, but also be sweet. Just like Spicy Sweet Chili Doritos!
  • Realize the importance of a good network of people who can bring you up when you’re down.
  • Say yes when you have the opportunity to do something. Change is always good for you, and it will make you the person you are.
  • Advocate for yourself, and don’t worry about looking cocky or aggressive.
  • Keep yourself centered and happy.

Thank you Jennifer for sharing with us!

Hope to see you all at the next meeting!